Writing a blog can be a way to establish yourself as a thought leader in museums, build your network, establish your brand, or advocate for change. Three museum professionals, Betsy Loring, Mike Murawski, and Isabel Singer, have different motivations for blogging, and are each at different points in their blogging journey. Join us to hear them discuss what led to their launch, how they maintain and promote their blog, lessons learned, and some practical blogging nuts and bolts. This conversational presentation will be followed by Q&A.